Vat19
Creative Direction / Email Marketing Strategy / Design / Video / Copywriting
Vat19 is an e-commerce company based in the United States that specializes in selling unique and quirky products - and has amassed almost 10 million subscribers on YouTube alone. Vat19 came to Kitty’s in 2019 looking to scale with Facebook ads, and then through email marketing as well. Together, we’ve created over 200+ email campaigns including a rebrand that made their content more mobile-friendly.
Results
2x clicks
Year over year across all email campaigns.
38% open rates
17% higher than industry standards.
2x revenue
Year over year generated from email.
Email Rebrand
Kitty’s took over strategy & design across Vat19’s email campaigns in 2023 - I wanted to do a full redesign of how we approached the branding so it was more consistent, and felt more polished in our campaigns. My goal was to still target their main demographic (kids) by keeping the emails bright, colourful, and filled with playful puns & humor. Adding GIFs and motion elements was also a new addition that helped improve performance.
Before
After
Facebook Creative
Creative Direction: Tara Cauchi / Design & Video: Emily Press
Myself & the team at Kitty’s worked on an ads refresh in 2020 to test new video & image creatives. The goal was to advertise top-selling gifts for Facebook and Instagram campaigns.
Results
The total number of clicks
The total number of impressions