MeowMail
Creative Direction / Email Marketing Strategy / Design / UI & UX / Branding
MeowMail is an AI-powered email platform designed to deliver targeted content to customers more likely to engage and convert through email marketing campaigns. I played a key role in establishing the initial design for our Shopify app and shaping the brand’s identity. Our goal was to maintain a playful aesthetic while honoring the founders’ roots with Kittys.co. We centered the branding around a cat motif, using it as the focal point for the logo and branded materials, and blended fun with functionality.
Logo Design
Below is a sneak peek into the process of designing the logo - from inspiration to the final. The goal was to incorporate elements of both email and a cat into one logo that would be visible when scaled down, while still being inspired by other tech logos like Reddit. For the final, we decided to use flat colour to simplify the design and improve scalability across future applications.
Brand Guideline
In addition to logo design, our team started mapping out a rough guideline for future brand applications, and to create more consistency moving forwards.
App Animations
Designed a series of four engaging loading animations to enhance the onboarding experience for new users, rewarding them for key actions such as logging into the app, uploading their email audience, updating their sending address, and initiating their first email send.
Shopify Store Page
Creative Direction & Design: Emily Press
Initially, clients were confused as to what the main value was from the platform. We decided to add more context to the product through a short video that highlighted MeowMail’s main features - while also giving the app page on Shopify some more love and value to potential users.