VCAD and CDI College
Creative Direction / Email Marketing / Strategy / Design
I partnered with the VCAD & CDI College team to upscale their email campaigns, resulting in increased appointments, enrollments, and elevated designs. Successfully we transformed their conventional approach (which relied on generic, text-centric emails for engaging prospective students) with copy and visuals that were intended to inspire future students to enroll.
Before
After
CDI College Design
Creative Direction: Emily Press / Design: Cat Walrond & Emily Press
120 appointments, 8 enrollments
Within 10 email campaigns
VCAD Design
Creative Direction: Emily Press / Design: Cat Walrond & Emily Press
22 appointments, 2 enrollments
Within 10 email campaigns