Atoms
Tara Cauchi: Creative Direction / Emily Press: Design, Video, and Illustration
Atoms designs comfortable, durable shoes for everyday wear. They came to Kitty’s in 2020 looking to improve performance on their Instagram & Facebook campaigns - while staying true to their main brand messaging that focused on everyday comfort. My primary role was to design video & image assets, as well as assist in ideation for new campaigns.
Meet Your Dream Shoe
For one of our first creative launches, we wanted to create a more upscale video asset that highlighted Atoms popular colourways (Black, Grey, White) and their remarkable comfort.
Ideation & Brainstorming
Below is a sneak preview into my ideation process - these ideas were pitched to the creative director for new summer campaigns & a much-needed refresh.
