True Classic
Creative Direction / Email Marketing Strategy / Design
Collaborated with True Classic’s team to create fresh new summer & holiday campaigns to help boost performance on the MeowMail email marketing platform, as well as coordinate their Klaviyo content in parallel while testing.
Results
x5 return on ad spend
Vs Klaviyo holdout group.
38% open rates
8% higher than Klaviyo’s performance - and 17% higher than industry standards.
$270k in revenue
Generated over 12 email campaigns.
Holiday Email Campaigns
Copywriter: Emily Press / Design: Cat Walrond & Emily Press
The following are a few samples of a holiday sprint that was run to highlight winter arrivals, stocking stuffers, and top-selling value packs.
Summer & Fall Campaigns
Copywriter: Emily Press / Design: Cat Walrond & Emily Press
The following are a few samples of summer and fall evergreen campaigns as well as content highlighting True Classic’s new workwear collection.
