Breethe
Animation / Design / Illustration
Breethe is an app that helps people find inner wellness when coping with real-life challenges — through guided audio meditations, talks, music, and stories. We continuously iterated on creative looking for an edge in a highly competitive landscape, finding the right balance between engagement, reach and acquisition costs.
Creative Direction: Tara Cauchi / Design & Animation: Emily Press
Casper Inspired
These videos were inspired by Casper Mattress’s illustrated campaign designed for the TTC. We wanted to achieve the same look & feel, with the main message being that you can lighten your mental load using the Breethe app. The final ad inspired new iterations targeted towards a male demographic, as well as testing colour & style.
Results
The average CTR (click-through rate)
Ranked ad in ad spend and clicks for Spanish audience
Digital Ads
Creative Direction: Tara Cauchi / Design & Animation: Emily Press / Copywriter: Eva Feldmann
With the freedom to explore creative strategies without being limited by the brand or mediums used, we set out to test a variety of styles and illustrated campaigns.
