Vessi
Creative Direction / Email Marketing Strategy / Design
Collaborated with Vessi’s team to create summer email campaigns that focused on travel, kids, dog parents, and adventurers. The goal behind these campaigns was to compare the performance of the MeowMail email platform vs content their team was running on Klaviyo, and see a significant lift.
Results
40% lift
Vs Klaviyo holdout group, comparing revenue.
38% open rates
8% higher than Klaviyo’s performance - and 17% higher than industry standards.
$270k in revenue
Generated over 12 email campaigns.
Email Campaigns
Copywriter: Valerie McEachen / Design: Cat Walrond & Emily Press
