Jack & Jill Health
Creative Direction / Social Strategy / Video / Design / Copywriting
Jack & Jill Health is an online clinic based in Canada for men & women looking to find online health solutions from the comfort of home. I was responsible for ideation and art direction for over 400 paid digital ad campaigns for ailments such as erectile dysfunction, hair loss, testosterone replacement therapy, weight loss, skincare, and more.
April Fools’ Campaigns
Creative Direction: Emily Press / Design: Emily Press
In the spring of 2024, Jack Health wanted out-of-the-box creative concepts and social ads for April Fools' campaigns. These ads were immediately a big hit - and inspired future campaigns for erectile dysfunction.
Results
Average CTR (click-through rate)
40% cheaper customer acquisition cost
Ranked ad (by total ad spend) for 3 months
Erectile Dysfunction
Creative Direction & Design: Emily Press
Jack’s main goal was to prioritize ED medications and scale - while keeping CAC & costs low. We achieved this by launching campaigns targeting generic pricing, emphasizing statistics, and iterating heavily on this concept through various visual means.
Results
Ranked ads by total number of impressions
Cheaper customer acquisition cost
Valentine’s Campaigns
Jill Health launched its weight loss program in early 2023 and was one of the first in the healthcare space to advertise it’s online prescription weight loss program in Canada. Our goal was to come out flying with creative that focused on the process of getting Ozempic and other GLP-1 medications for weight loss on Tiktok, and Facebook. The following ad became their #1 performer on their TikTok channel with almost 1 million views - and their top performer on Facebook.
Jill Health & Weight Loss
Results
Ranked ad (by total ad spend, impressions, and TikTok views
In spring of 2024, Jack&Jill launched their expansion into the United States. The primary creative focus was creating UGC campaigns that would attract women between ages 30-50 to their medication powered weight loss program. I directed over 35+ UGC assets for Meta over the course of 3 months.
Jack&Jill Weight Loss
Results
of total impressions across all digital ads
Ranked ad by impressions
Total clicks