Essentrics
Emily Press: Video Editing & Design / Creative Direction: Tara Cauchi
Essentrics is a workout program that focuses on improving mobility and flexibility using dynamic stretching and strengthening exercises. They came to Kitty’s.co looking to rapidly scale their online streaming platform while reducing acquisition costs. My goal was to assist with video editing & design to create dynamic, engaging ads for Instagram and Facebook - as well as reformatted content for YouTube.
Results
Average CTR (click-through rate)
40% cheaper customer acquisition cost
Ranked ad (by total ad spend & impressions)