Thinkific
Creative Direction / Social Strategy / Video / Design / Copywriting
Led creative direction & digital ad strategy for Thinkific as well as Thinkific PLUS, which focused on enterprise clientele. My week-to-week included analyzing performance metrics to find key creative insights, providing art direction based on creative learnings, and leading copy & design to ensure deliverables were met - for over 100 campaigns.
I worked closely with Thinkific’s team to create a variety of digital assets and a testing roadmap to evaluate performance across new brand messaging & a recent redesign. This allowed us to derive insights from Facebook for other paid channels such as Linkedin and Youtube, and be the first paid channel to test the new branding.
Brand Re-launch
Various A/B tests were set up to test specific ad variables such as messaging, color, and video vs image. The goal of these campaigns was to use Facebook as a testing ground that allowed us to learn with the new brand messaging and visuals as fast as possible.
Various ad formats such as carousels were also tested in the brand re-launch. We wanted to experiment with bold, colorful designs that used shapes & high contrast on both Thinkific & Thinkific PLUS.
Various lead magnets were also tested top-funnel, with the new branding - below are some samples in stories format.
